Pretty Dirty (explicit content)

Pretty Dirty // Summer 2014

I spent 20 minutes a day for 20 consecutive days doing a single creative process that could produce different results: creating beautiful hand-lettering of dirty phrases. At the end of the twenty days I applied what I had learned to the creation of a hand-lettered wordmark for a hypothetical typographic tattoo parlor named Sunday Morning. To view all 20, my process, and the final storefront developed as a result of this project, click here.